Consumers today are ever more interested in the natural and sustainability credentials of their beauty products – but these products must also be effective, and do what they claim. Nutrition & Biosciences has developed GENENCARE®: a range of natural active ingredients developed to improve performance and enhance the consumer's experience over a range of skin, hair, and color cosmetic applications.
Osmolytes are nature’s way of managing water balance in living cells. When skin is stressed by external factors (e.g. UV radiation, heat or cold), the water balance of skin cells is disturbed. Osmolytes contribute to skin health by protecting cells from dehydration and by preventing skin proteins from denaturation. Osmolytes’ strong water binding properties makes the GENENCARE® OSMS range excellent moisturizers, proven by many in-vitro and clinical tests.