IFF to Present Combined Capabilities Across All Divisions at SupplySide West 2021

NEW YORK — Oct. 13, 2021 — Supplement manufacturers looking to stay ahead of consumer trends can tap into IFF’s insight at SupplySide West on October 25-28. For the first time, all IFF’s business divisions - Health & Biosciences, Nourish, Scent and Pharma Solutions - will converge at booth 5065, providing attendees an exclusive opportunity to discover how IFF brings science and creativity together for the health products market.  

IFF experts can provide manufacturers with insights to develop robust on-the-go formats, leverage plant-based ingredients that outperform animal counterparts, exclusive microbiome market intelligence and customize solutions for their next novel product.

An important highlight is IFF Health’s newly expanded capabilities – including decades of technical expertise and a broad portfolio of probiotic strains, botanicals and nutritious ingredients – to help brand owners develop innovative products that stand out in a crowded marketplace. Visitors will learn how to unlock industry success with cutting-edge botanical and HOWARU® probiotic synergies, including:

  • HOWARU® Protect Adult (B. lactis BI-04®) paired with Echinacea EFLA® 894 or POWDERPURETM Elderberry to boost immune health
  • HOWARU® Feminine Health (L. rhamnosus HN001TM and L. acidophilus La-14®) paired with POWDERPURETM Cranberry to target women’s health concerns, specifically vaginal health
  • HOWARU® Shape (Bifidobacterium lactis B420TM) paired with FenuLife® − Fenugreek fiber extract – to help control waist circumference and support weight loss
  • HOWARU® Calm (L. paracasei Lpc-37®) with mood-boosting Sharp-PS® in reducing users’ perceived stress, promote a balanced mood and support overall mental well-being

“In 2020, e-commerce probiotic products with immune-boosting botanicals outpaced the traditional probiotics category by over 50 percent and this trend isn’t slowing anytime soon,” said Buffy Stahl, technology scouting and open innovation leader, IFF. “It’s our goal to equip manufacturers with the formulation know-how and tried-and-tested combinations needed to meet market demand.”

The Health Concepts Lab on booth is a one-stop-shop for brand owners to gain insights, develop confidence, build end-to-end product innovation partnerships and create unique dosage forms and fortified food and beverages.

Delicious, nutritious and healthy novel products in various delivery formats such as ready-to-drink beverages and probiotic chocolate bars will be showcased.

“We look forward to unveiling IFF’s new expanded capabilities to help attendees identify their next step-change market solution,” said Natalia Melo, North America regional marketing manager, IFF. “Brand owners will walk away from our booth with the tools and knowledge they need to stay ahead in a global marketplace to successfully drive industry growth.” 

To learn more about IFF’s offerings featured at SupplySide West 2021, visit www.howaru.com/businesspartners and www.iff-health.com.  


Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and sensorial experiences, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet.  Learn more at iff.comTwitter , FacebookInstagram, and LinkedIn.

©2021 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

For further information contact:
Beau Bogemans

Global Marketing Specialist

+32 52 319 559



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