IFF Launches GUARDIAN® Chelox 30C in North America to Enhance and Protect Flavor in EDTA-free Mayonnaise-based Products

ST. LOUIS, MO. – July 14, 2021 – IFF today announced the launch of GUARDIAN® Chelox 30C in North America. Developed by IFF, GUARDIAN® Chelox 30C is a cost-effective, natural flavor with multifunctional properties including antioxidant, texturizing and moisture retention properties for mayonnaise and mayonnaise-based dressings. It is a high-performing, naturally sourced plant-based ingredient blend that enables manufacturers to formulate without the addition of synthetic antioxidant ethylenediaminetetraacetic acid (EDTA).

GUARDIAN® Chelox 30C has a unique flavor profile derived from the characteristic taste and aroma of its individual ingredients, allowing it to impart flavor by contributing to, or modifying the taste of the finished product. Falling within the definition of natural flavoring, GUARDIAN® Chelox 30C fits the optional ingredients list allowed by the FDA (US Food and Drug Administration) for standard of identity for mayonnaise.

Lipid oxidation is a primary cause of food quality deterioration and a major challenge for manufacturers worldwide. With most mayonnaise products sold in the U.S. retail stores containing EDTA and natural flavorings1, GUARDIAN® Chelox 30C allows food producers to safely remove the chemical preservative EDTA without compromising quality, shelf life or adding additional ingredients to the ingredient list. Depending on the specifics of the product, it provides opportunities for attractive front-of-package clean label positioning statements such as “EDTA-free” and “no artificial preservatives”.

“We are very excited to bring our patent-pending GUARDIAN® Chelox 30C to the market following extensive research and development,” says Caroline de Lamarlière, global food protection product manager, IFF. “We know that in recent years, manufacturers have been very keen to focus on reformulating mayonnaise-based products to meet their clean label objectives while maintaining freshness and sensory quality throughout shelf life. Our customer trials have validated the impact of GUARDIAN® Chelox 30C on flavor and freshness. The effectiveness of this novel blend means it is a perfect ingredient for creating label friendly products with shorter ingredient lists when compared to the industry standard formulations.”

GUARDIAN® Chelox 30C is a carrier-free and easy-to-use powder that can be added to other dry ingredients without changing processing conditions. A clean label, natural alternative to synthetic antioxidants, GUARDIAN® Chelox 30C can help food manufacturers meet sustainability goals of minimizing food waste while reducing the food industry’s environmental impact from the release of EDTA.

1 NielsenIQ 2018 sales data analysis

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For further information contact:
Sarah Gershenson

Marketing Communications Lead North America

+1 314-484 9544

Sarah.e.gershenson@iff.com

 
 
 

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