HOWARU® Probiotics Virtual Experiences Empower the Future of Microbiome Health & Wellness

NEW YORK — Feb. 15, 2021 — As the microbiome market expands at a rapid pace, HOWARU® Probiotics of IFF (formerly DuPont Nutrition & Biosciences) is making moves to ensure current and emerging players in the space are equipped with the cutting-edge strategies needed to succeed. Backed by decades of microbiome expertise, HOWARU® Probiotics will host two highly immersive virtual summits: EMERGE (Feb. 17), to help emerging direct to consumer companies unlock the power of the microbiome wellness industry; and EVOLVE (Feb. 24), to provide dietary supplement manufacturers and brand owners next-level trends in revolutionizing microbiome health.

During both full-day virtual experiences, attendees will network with peers and hear from industry thought-leaders, including George Paraskevakos, executive director, International Probiotics Association; Brenda Watson, CEO of Vital Planet; Aaron Secrist, executive vice president of Quality, Regulatory Affairs & Operations, NOW Foods. Attendees will have the chance to tap into the minds of IFF microbiome experts about the newest industry trends, including powerful probiotic combinations to support women’s health and immune health.

This includes the latest advancement in brain health, HOWARU® Calm - L. paracasei Lpc-37® - which is the most recent addition to the comprehensive HOWARU® portfolio and has been shown to manage the psychological response to perceived stress and support a relaxed state of mind.

“The global microbiome market is swiftly evolving, as consumers become more aware of the link between the microbiota-gut-brain axis, and an increased focus is placed on the relevance of probiotics within the human microbiome,” said Jennifer Montgomery, marketing manager, IFF. “By leveraging our expertise to provide emerging companies the strategies they need to build and cultivate a legacy brand -- and by equipping microbiome innovators with fresh insights to stay ahead of consumer trends -- we hope to continue redefining the industry, and propelling it ever forward.”

At EMERGE, attendees will gain key strategies for developing and sustaining a successful business in the microbiome wellness industry, including:

  • How to overcome manufacturing and regulatory challenges for optimal performance and quality;
  • The next-generation strains, formulations and formats to inform future R&D and product development decisions;
  • How to elevate their brand positioning and go-to-market playbook;
  • Cutting-edge market intelligence to drive development of the right product, in the right category, for the ideal consumer.

Supplement manufacturers and brand owners attending EVOLVE will be equipped with next-level insight into the quickly evolving microbiome health space, including:

  • Novel market intelligence on consumer purchasing patterns, to secure brand loyalty in the right category from the ideal consumer;
  • Innovative next-generation strains and emerging formulations, offering the potential to inform future R&D and product development roadmaps;
  • Insight into the changing consumer landscape reshaping the microbiome health industry, and the actions needed to engage in priority health categories to gain market share.

To register for EMERGE or EVOLVE, visit or


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For further information contact:
Mariah Saerndahl

Global Communications Specialist

+1 715.210.2509


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