DuPont introduces “Smart Aging” at Health Ingredients Japan, October 4-6, booth 3-125.
Japan is the most aged society globally with more than a quarter of the population aged 65 and above. This trend is increasing rapidly due to low fertility rate and decades of improved life expectancy. As the country ages, extension of healthy life expectancy is of particular interest and importance.
As a person grows older, various functions of the body, such as muscles, organs, and immunity will weaken. The Japanese government is committed to extend healthy life expectancy to improve the health of seniors in the country, listing it as a top national healthcare priority. In response to this movement, DuPont Nutrition & Health has developed the “Smart Aging’ initiative, which suggests that while health deterioration is inevitable as one ages, life expectancy can be enhanced by leading a healthier, and happier life through consuming food that meets the dietary habits and needs of the senior. This new notion considers not only physical factors but also mental factors, such as a decline in motivation in everyday life, and environmental factors such as decreasing social connection.
DuPont Nutrition & Health has conducted a qualitative research to better understand and meet the needs of seniors in Japan. A total of 11 bakery, dairy, beverages, dietary supplements and confectionary prototypes were developed based on the survey insights and concept acceptance test, and will be introduced at the upcoming Heath Ingredients (Hi) Japan. Visitors at Hi Japan will be able to sample these appealing and tasty prototypes containing DuPont™ Danisco® ingredients including HOWARU® Protect Senior, SUPRO® soy protein and Litesse® polydextrose, that are senior-friendly and healthy.
Attendees will also be able to learn more about the novel concepts on “Smart Aging” and the benefits of probiotics on seniors at the following 2 seminars.
1. “Smart Aging” - DuPont solutions for Healthier, Happier Life in an Aging Society
- 4 October, 12:00 – 12:20 at presentation area J (Hall 4)
- 4 October, 16:00 – 16:20 at presentation area H (Hall 3)
2. Probiotics for an Aging Society - HOWARU® Protect Senior
- 6 October, 13:00 – 13:20 at presentation area E (Hall 1)
Organized annually by UBM Media, Hi Japan is in its 28th show this year and marked as one of the largest trade show for functional and health ingredients. For more information please visit http://www.hijapan.info/eng/index.php.
DuPont Nutrition & Health, a business unit of DowDuPont Specialty Products Division, combines in-depth knowledge of food and nutrition with current research and expert science to deliver unmatched value to the food, beverage and dietary supplement industries. We are innovative solvers, drawing on deep consumer insights and a broad product portfolio to help our customers turn challenges into high-value business opportunities. More information is available at www.food.dupont.com.
DowDuPont Specialty Products, a division of DowDuPont (NYSE: DWDP), is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, building and construction, health and wellness, food and worker safety. DowDuPont intends to separate the Specialty Products division into an independent, publicly traded company. More information can be found www.dow-dupont.com.