Free family event will display DuPont’s commitment to driving ice cream innovation in India
DuPont Nutrition & Health will bring to Ahmedabad its first carnival allowing ice cream lovers to do exactly what they love – savor their favorite delectable ice creams.
The ‘I Scream with Joy’ ice cream carnival at 2 p.m., Saturday, September 8, at Ahmedabad One Mall, Ahmedabad, Gujarat will provide consumers with a one-stop shop for a premium variety of ice creams. The selections will include flavors launched this season by ice cream manufacturers from Gujarat including Amul, Vadilal, Vimal, Sheetal, Khushboo, Momai, Kamboliwala, Mor N Mor, and Bharat Dairy Manmohak. The carnival is free for participants.
“Ice cream consumption is rapidly growing in India and consumers are increasingly looking for new formats and flavors,” said Anurag Jain, Business Director, South Asia, DuPont Nutrition & Health. “As a food ingredient industry leader, DuPont’s team of ice cream experts consistently works to ensure the industry is future-ready with innovative sweet concoctions. The ice cream carnival is a testimony of our continuous commitment to drive ice cream innovation in the country.”
More than a dozen ice cream manufacturers from all over Gujarat will participate in the event, offering more than 50 premium and innovative ice cream flavors to the public. Consumers will also have an opportunity to purchase their favorite ice creams at subsidized costs and enjoy participating in carnival activities.
“DuPont has always focused on improving the taste and texture of ice creams – making them creamier, smoother, and melt-stable,” said Sujith Sathyadas, Marketing Manager, South Asia, DuPont Nutrition & Health. “We also explore improving the nutritional aspects by adding functional ingredients such as fibers, probiotics, and reducing sugar and fats. This event will provide us with direct feedback from end consumers, helping us understand consumer preferences and their evolving taste palettes so we can develop new flavors and formats for the next season.”
DuPont Nutrition & Health, a DowDuPont Specialty Products Division business, combines in-depth knowledge of food and nutrition with current research and expert science to deliver unmatched value to the food, beverage, pharmaceutical and dietary supplement industries. We are innovative solvers, drawing on deep consumer insights and a broad product portfolio to help our customers turn challenges into high-value business opportunities. More information is available at www.food.dupont.com
DowDuPont Specialty Products, a division of DowDuPont (NYSE: DWDP), is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, building and construction, health and wellness, food and worker safety. DowDuPont intends to separate the Specialty Products division into an independent, publicly traded company. More information can be found www.dow-dupont.com