Insights from Senior Consumers Inspire Solutions for Healthy Aging.
A DuPont Nutrition & Health consumer survey has identified the top health concerns of European seniors and found that active ingredients are a primary driver of senior nutrition purchases. For food manufacturers, the findings reveal a realm of opportunities to develop targeted nutritional products for active adults as they age.
DuPont has used the insights in a range of healthy aging ingredient solutions that deliver documented benefits for muscle, digestive and immune health in appealing food formats.
Targeted Nutrition for Health Concerns
Population figures from Eurostat forecast that one in four EU citizens will be aged 65 or above by 2040. Statistics also show that the later years of life are typically dominated by poor health. A combination of targeted nutrition and exercise can help delay the aging process, so seniors stay fit and active for longer.
“A growing number of manufacturers are already acting on the opportunities to aim new food products at the healthy nutrition market. With our survey, we wanted to understand the main health concerns of the senior consumer group, which kinds of nutritional products they already buy and what triggers their purchases. Such insights help define the best market positioning for new products,” says Leonardo Rubio Anselmi, Regional Beverage and Bars Marketing Manager at DuPont.
Active Ingredients Drive Purchases
A total of 900 active seniors aged 60 to 75 participated in the survey, which was conducted in Germany, Italy and the U.K. More than 73 percent claimed to follow a balanced diet, and close to 68 percent stated that active ingredients are the main driver when they buy nutritional food products.
This is where DuPont can support food product development for the growing senior nutrition segment. In clinical studies, the plant proteins, probiotic cultures and prebiotic fiber in the DuPont healthy aging portfolio have been seen to make a positive contribution to muscle mass, digestive health and/or immune health.
“We know, for example, that senior adults need to consume 1.2g of protein per kilo body weight a day and take regular exercise to maintain their muscle mass. By consuming probiotic cultures and prebiotic fiber, they also support a good gut balance, which is key to a well-functioning digestive and immune system,” says Jane Whittaker, Regional Beverage Application Lead.
Inspirational Concepts – and a White Paper
DuPont has developed a series of inspirational concepts to demonstrate the application opportunities with its healthy aging solutions. Other functional ingredients, including stabilizers, sugar replacers and texturants, ensure the concepts are as appealing as they are nutritious.
A white paper with more detailed insights from the DuPont senior consumer survey is available for download here. Get in touch for information about DuPont healthy aging solutions and concepts.
DuPont Nutrition & Health, a business unit of DowDuPont Specialty Products Division, combines in-depth knowledge of food and nutrition with current research and expert science to deliver unmatched value to the food, beverage, pharmaceutical and dietary supplement industries. We are innovative solvers, drawing on deep consumer insights and a broad product portfolio to help our customers turn challenges into high-value business opportunities. More information is available at www.food.dupont.com.
DowDuPont Specialty Products, a division of DowDuPont (NYSE: DWDP), is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, building and construction, health and wellness, food and worker safety. DowDuPont intends to separate the Specialty Products Division, which will be called DuPont, into an independent, publicly traded company. More information can be found www.dow-dupont.com.