Long-term market foresights will secure tomorrow’s successful brands
COPENHAGEN, Denmark, Nov. 24, 2020 – DuPont Nutrition & Biosciences (DuPont) has taken another step in advancing innovation in the food industry through a new partnership between its Food & Beverage platform and the Institute for the Future (IFTF), the world’s leading futures organization. The collaboration seeks to drive far-sighted food and beverage innovation that anticipates shifts in market needs.
Today, food manufacturers are already relying on DuPont’s trend-tracking capabilities to inspire and enable new product development. By partnering with the IFTF, DuPont aims to sharpen the ability to co-create innovation with customers and build on long-term forecasts that look at ten years and beyond.
Foresights for Stronger Brands
Birgitte Borch, global marketing leader, Food & Beverage, DuPont Nutrition & Biosciences explains how the well-researched foresight of IFTF will support stronger food brands.
“Short-term product development strategies are common in the food industry, where consumer demands constantly change. It’s not unusual that new food and beverage launches are a knee-jerk reaction to a trend that appears out of the blue,” Borch said.
“Along with IFTF, we will be looking into trend development beyond consumer behaviors and developing strategic foresight with scenarios that impact the food industry in the short term and long term, to help them get ahead of the markets. This will help our customers navigate in uncertain times and understand the impact on the value chain with a holistic view of the challenges and opportunities. Our work with IFTF will allow us to be prepared with the right solutions, ingredient technology and application concepts, and enable our customers to be more proactive in their product development strategies,
Disruptive Megatrends in Food
IFTF has an impressive reputation for mapping market drivers and signals, and providing long-term perspectives on change. All forecasts are based on a systematic review of social, technological, economic, environmental and political factors.
IFTF’s research anticipates four disruptive megatrends over the next decade in the food industry.
“Through our partnership with IFTF, we can better understand how these trends will evolve in the future,” Borch said. “This is key to building and maintaining success in fast-moving markets and will increasingly be part of the conversations we have with food manufacturers.”
About Institute for the Future
Institute for the Future is the world’s leading futures organization. For over 50 years, businesses, governments, and social impact organizations have depended upon IFTF global forecasts, custom research, and foresight training to navigate complex change and develop world-ready strategies. IFTF methodologies and toolsets yield coherent views of transformative possibilities across all sectors that together support a more sustainable future. Institute for the Future is a registered 501(c)(3) nonprofit organization based in Palo Alto, California. Learn more at www.iftf.org.
About DuPont™ Danisco®
DuPont™ Danisco® is the brand for a range of products that help provide enhanced bioprotection, an improved nutritional profile, and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages and dietary supplements. Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of know-how across applications and processing. www.danisco.com.
About DuPont Nutrition & Biosciences
DuPont Nutrition & Biosciences applies expert science to advance market-driven, healthy and sustainable solutions for the food, beverage, dietary supplement and pharmaceutical industries. We also use cutting-edge biotechnology across a range of markets to advance bio-based solutions to meet the needs of a growing population, while protecting our environment for future generations. We are innovative solvers who help our customers turn challenges into high-value business opportunities. For more information: www.dupontnutritionandbiosciences.com
DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food, and worker safety. More information can be found at www.dupont.com/. Investors can access information included on the Investor Relations section of the website at investors.dupont.com.