Reimagining Clean

Clean you can Touch, Smell and See

The detergent industry must rise to the hygiene challenge of redefining ‘clean’ for consumers seeking more sensory experiences. As convenience-led lifestyles influence washing behaviors and fabric performance, our experts are developing innovative solutions that address these challenges head on.

Satisfying Senses

Consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents.

The Activewear Challenge

The surging popularity of activewear among global consumers means the laundry industry faces a challenge to design detergents that effectively clean hydrophobic fabrics.