Reimagining Clean


Clean you can Touch, Smell and See

The detergent industry must rise to the hygiene challenge of redefining ‘clean’ for consumers seeking more sensory experiences. As convenience-led lifestyles influence washing behaviors and fabric performance, our experts are developing innovative solutions that address these challenges head on.

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  • Satisfying Senses

Consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents.
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  • The Activewear Challenge

The surging popularity of activewear among global consumers means the laundry industry faces a challenge to design detergents that effectively clean hydrophobic fabrics.
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