“We’re always focused on developing new enzymes that work in harmony with existing solutions to deliver cleaning that consumers can trust,” says Corey Naab, Market Segment Leader at DuPont Industrial Biosciences.
It’s essential that the industry understands where consumers are on the compaction evolutionary scale, so that it can develop and launch successful products. “We need to ensure that consumers can trust performance – or they won’t make the shift to more compact products,” says Naab.
Ingredient suppliers are required to tackle significant technological difficulties to deliver compact performance. “One of the challenges created by compaction is that there is insufficient space to allow for the same levels, or even the presence, of functional ingredients,” says Naab.
There are many powerful factors driving the global trend towards compaction, but even in developed markets there is evidence that these may need to be combined with consumer education.