Webinar: Growth Asia - Plant-based Innovation

DuPont is proud to be the Platinum sponsor for this webinar series.

Asia is tipped to be the largest region for plant-based food consumption in the $21bn global finished product market by 2025 on the back of consumers’ ethical, health and environmental concerns, plus extensive product innovation.
A plant-based diet is not new to Asian consumers. Traditionally, many Asians consume soy- and tofu-based rich foods as part of their daily diet. According to GlobalData’s 2020 Market Pulse Survey Results, 24% of consumers in Asia Pacific said that they follow a low-meat diet, with a total of 13% who are either vegan or vegetarian. With about one third of consumers in Asia Pacific consciously reducing their meat intake or are on meat-free diet, are the current plant-based meal offerings able to satisfy them and their constant search for new food experiences? How would innovation in plant-based accelerate market expansion into mainstream, and continue to meet consumers’ increased demand for better health, better taste and better-for-the planet food?

Key learnings:

  • Understand market potential of plant-based food and beverages in Asia Pacific
  • A perspective of what consumers are looking for in plant-based beverages and meat alternatives
  • How the food industry can rise to the challenge in meeting consumers’ fast-evolving needs?

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