Japan is the birthplace of the functional ingredients industry, with a long tradition of enhancing food products to promote good health. This budding market continues to evolve and grow rapidly.
And especially in a market which emphasizes on senior care, consumers are now paying more attention to health-related food, such as functional food and nutraceuticals. Today, 60% of the Japanese people use health supplements. Japan is the perfect innovation hotbed and has since produced a plethora of functional foods over the years.
Hi Japan is a global business platform that offers the opportunity to drive product development initiatives. It is a “must attend” annual show for every manufacturer, company or brand involved in the functional and health ingredients industry.
From October 2-4, DuPont will take part in this largest functional and health ingredient trade show in Japan. Visit us at booth 1-231! Stay tuned to find out more.
For more information about Hi Japan, click here.